The biggest loser from the TV debates has of course been David Cameron. And doesn't it show.

I always predicted here that once there was any scrutiny of the Tories their house of cards would start to crumble. And boy has it done just that.

Now the Tories dismiss the debates as '6th form debating clubs' or Cameron says the problem was the questions were too 'subjecty'. You couldn't make it up. He was the one boasting he had been calling for these debates for years! Not so keen now is he.

You see the entire Tory strategy has been say as little of substance as possible. Create a marketing campaign which ignores the party and promotes the shiny Mr Cameron. But nobody has really warmed to Cameron. Certainly not the public and not even his own back bench MPs!

So now they are without a cause or a strategy and they look a little lost. What makes me even happier is that they have poured £millions down the drain. Where is the Ashcroft effect now?