There is another poster war going on during this general election. Thanks to twitter and facebook any political party launching a poster can be guaranteed there will be alternative versions out within minutes.

Most of the alternative ads have been better and cleverer than the orginals. There is a lot of talent out there.

So the Tories tied to produce an unspoofable poster. It wasn't. The original was a return of the nasty party campaign - attacking those on benefits. First it shows they are in panic mode. Having to appeal to their core vote at this stage. But second it was spoofed straight away.

This was one of the best. And it was from a local - and featured in the Guardian.